Why Cognition bought Poke: AI personality is becoming a competitive advantage

Cognition acquires Poke in low-nine-figure deal to enhance conversational AI.

AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures. The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.