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MarketsCA / Silicon Valley·Ranked Wednesday, July 1, 2026

The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm

Qualcomm CMO says AI hype cycle swinging toward realistic expectations.

The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm

Qualcomm CMO Don McGuire spoke to CMO Insider at Cannes Lions 2026.

AI score breakdown

#50 that day1.85/ 10
Technology breakthrough · weight 30%1/10
Economic impact · weight 25%2/10
Job impact · weight 20%1/10
Regional relevance · weight 15%5/10
Policy & geopolitics · weight 10%1/10

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